It's been more than two years since I received my last paycheck from a newspaper company. In that time, I've had the opportunity to advocate for local newspapers that remain Relevant to their …
more
Tom Silvestri
The Relevance Project
|
9/29/22
|
Do you occasionally think you can’t write diddley squat?
Relax. English isn’t all that hard.
Even Henneke Duistermaat, who speaks English with a Dutch accent, learned to …
more
JERRY BELLUNE
|
9/29/22
|
Joanne is an ad manager with a common-sense approach to managing her team and their goals. She believes in communication – not micro-management – but real communication on how things are …
more
John Foust
Greeensboro, NC
|
9/22/22
|
The N.C. Court of Appeals handed down some very good news for journalists this month. The case arose after the arrest of Wesley Walker for an assault. WTVD’s Ed Crump emailed the Wake County …
more
Amanda Martin
|
8/31/22
|
Motivational speaker and author Zig Ziglar used to ask, “Are you a meaningful specific or a wandering generality?” He related his comment to a number of areas: long and short-term goal …
more
John Foust
Greensboro, NC
|
8/22/22
|
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the school’s football stadium on weekends when the expansive …
more
John Foust
Greensboro, NC
|
7/26/22
|
My long-time client, mentor and friend Frank Daniels Jr. died on June 30. He was 90 years old. For 20 of the 26 years he served as publisher of The News & Observer, I was privileged to defend the …
more
Hugh Stevens
|
7/26/22
|
Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect rejected my ideas for a new campaign. Back at the …
more
John Foust
Greensboro, NC
|
6/25/22
|
As we gather to celebrate Independence Day, it’s a good time to reflect on how our most fundamental freedoms have served this nation well. It’s an even better time to think about what …
more
Ken Paulson
|
6/24/22
|
Crime and public safety are garnering more headlines across the country. Law enforcement and racial disparities in the criminal justice system are under increasing scrutiny. Newspapers play a key …
more
Jim Pumarlo
|
6/14/22
|
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is designed to give people a …
more
John Foust
Greensboro, NC
|
5/25/22
|
Coverage of public affairs – recording the actions and inactions of governing bodies from local to federal levels – demands attention from newsrooms year-round. And for good reason. …
more
Jim Pumarlo
|
5/2/22
|
In January of this year, the Enhance Local Government Transparency Act (N.C. Senate Bill 473) made some important changes to our conflict-of-interest laws for public officials. Most notably, the bill …
more
Amanda Martin, Beth Soja
|
4/28/22
|
We all know that public records are the property of the people and that, generally speaking, public agencies can only charge you the costs of actual duplication – the cost of the paper, the ink …
more
Beth Soja, Amanda Martin
|
3/31/22
|
Election coverage was a priority when I toiled behind the editor’s desk. It was all-hands-on-deck in the newsroom as we sought information to help voters make their choices.
As a final …
more
Jim Pumarlo
|
3/25/22
|
Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, …
more
John Foust
Raleigh, NC
|
3/24/22
|
For decades North Carolina has ranked near the bottom of all states in the country when it comes to the public’s right to know what went wrong when a government employee is transferred, demoted …
more
Sandy Hurley & Bill Moss
|
3/7/22
|
We all know that North Carolina law requires public bodies to follow the open meetings law, which essentially means three things: publishing notice, allowing public access and keeping minutes. …
more
Beth Soja, Amanda Martin
|
2/28/22
|
In order to look ahead to a new advertising idea, sometimes it helps to take a look at the past. When an advertiser has been in business for a number of years, there are plenty of …
more
John Foust
Raleigh, NC
|
2/22/22
|
I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources were plentiful and community newspapers had captive audiences.
Dynamics are even more …
more
Jim Pumarlo
|
2/8/22
|