Rep. Harry Warren just doesn’t get it.
When he personally resumed Republican legislators’ crusade against local newspapers and the public’s right to know last week, Warren …
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Salisbury Post Editorial Board
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2/1/21
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More people are reading the Bladen Journal than ever before.
So when we learned over the weekend that state House Reps. Harry Warren of Rowan County and Jay Adams of Catawba County were …
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Bladen Journal
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1/28/21
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Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen copywriting …
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John Foust
Raleigh, NC
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1/12/21
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Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:
Keep things simple and uncluttered. The four basic elements of a print ad are (1) headline, …
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John Foust
Raleigh, NC
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12/17/20
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A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Learn from history. It’s important to study your …
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John Foust
Raleigh, NC
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11/23/20
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One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets and previous …
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John Foust
Raleigh, NC
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10/26/20
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Check out a new exclusive benefit to members of the Newspaper Association Managers thanks to a Relevance Project partnership with Metro Creative Graphics and Pulse Research.
…
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10/14/20
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Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but …
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John Foust
Raleigh, NC
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6/30/20
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With the General Assembly about to head home early last Friday morning, one of the strongest “right to know” voices in the NC House, Rep. Josh Dobson, advanced a public records …
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John Bussian
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6/29/20
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This will be an election like no other as the Covid crisis has forced us into remote work stations and candidates into dramatically different campaign strategies. But that is just where the …
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6/24/20
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Once again, journalists find themselves at the intersection of indispensability and danger. You are uniquely poised to be the eyes and ears of the public, to stand in their shoes, to report …
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6/1/20
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Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One day …
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John Foust
Raleigh, NC
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5/26/20
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Reporters covering government in the last two months know public bodies have changed their way of doing business. Members of the press were granted essential worker status, but that didn’t mean …
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Amanda Martin
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5/13/20
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The Washington Post reports Capitol Hill is paralyzed over a failure to agree on a temporary remote Congressional hearing and voting bill. Yet as Congress grapples …
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John Bussian
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4/27/20
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Continuing on the theme of government transparency and how you get the information you need to cover the developing COVID-19 crisis, I have outlined here some principles to …
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Amanda Martin
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4/8/20
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Richard is an advertiser who has seen years of sales presentations. His pet peeve is any salesperson who shows up unprepared. “It’s a waste of valuable time to be in a meeting where …
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John Foust
Raleigh, NC
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3/30/20
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MASSIVE FORGIVABLE LOANS – AKA GRANTS – TO GET YOU THROUGH THE PASS
The CARES Act authorized $349 billion in loans, including a Paycheck Protection Program, which can be used to fund …
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Amanda Martin
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3/30/20
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As the toll of the coronavirus rises daily, we are getting calls about what to do if you cannot put out your print newspaper. That might happen either because your advertising drops to the …
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Amanda Martin
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3/23/20
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I want to begin with my gratitude for the vital and hard work that you all have been doing to report on the coronavirus crisis. Personally, I check five or six news websites about every hour to …
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Amanda Martin
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3/16/20
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Rob is the marketing director for an outdoor apparel company. I remember a conversation with him about his philosophy of promoting their products. “It’s all about benefits,” he …
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John Foust
Raleigh, NC
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3/2/20
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